Wabash
2024-2026
ECOMMERCE
DESIGN
PROTOTYPES
DESIGN SYSTEM
FIGMA
Wabash is a leading innovator in transportation and logistics, engineering advanced solutions that move industries forward: from trailers and truck bodies to cutting-edge composite technologies. As the sole UI/UX Designer for Wabash Parts Commerce, I designed the company's next-generation B2B eCommerce platform, enabling distributors to seamlessly source and purchase parts directly from Wabash and its nationwide dropship partners.
With tens of thousands of parts, the platform required thoughtful design around searchability and discoverability. It also needed to support complex B2B and B2B2B workflows—from ERP-style fulfillment queues to features like letting customers build and send quotes to their own buyers.
Designed system, flows, and features from 0 to 100.
B2C patterns adapted for B2B scale.
Partnered with engineering + PMs under ambiguous requirements.
Redesigned the Product Detail Page to help users make quick, confident purchase decisions without cluttering the experience.
Focused on surfacing key information like availability and fit up front, while keeping secondary data such as purchase history tucked behind simple alerts and modals. This kept the page clean and easy to scan, but still gave power users access to deeper details when they needed it.
Designed the Fulfillment Queue, an open orders report to give customers clear, real-time visibility into order status and progress across large, multi-line purchases. Focused on making fulfillment easy to scan at a glance with status indicators, progress tracking, and remaining quantities, while still supporting deeper review through searchable and filterable data.
Structured the experience to help users quickly understand what has shipped, what is delayed, and what still needs attention, reducing the need for manual follow-ups and improving operational awareness around active orders.
Designed a Linked Parts Management experience that allows customers to map their internal SKUs directly to Wabash SKUs for a consistent, system-driven match. Focused on making it easy to create, manage, and reference these mappings so users can search, order, and track parts using their own familiar identifiers. This reduced friction in part lookup, minimized ordering errors, and streamlined repeat purchasing workflows.
Built a scalable design system to unify the Wabash Parts Commerce platform and support rapid feature growth. Established a clear token architecture across primitives, semantic aliases, and components, ensuring consistency from design through development.
Partnered closely with engineering to make the system implementation-ready, with patterns built for complex B2B needs like dense data, inventory states, and status-driven UI. The system reduced rework, improved consistency, and made it faster to design and ship new features.